Samsudin, N. , Osman, J. , Abdul Jalil, N. , Zakaria, T. , Yaakub, K.B. , Ramdan, M.R. , Abd. Rahman, R. , Hasmidyani, D. , Ab. Wahab, N. and Mohd Khalid, .I.K. 2024. A Recent Systematic Review on Digital Marketing Transformation and Business Performance. Journal of Advanced Research in Applied Sciences and Engineering Technology. (Oct. 2024), 52–67. DOI:https://doi.org/10.37934/araset.59.1.5267.