ABDUL RAHMAN, Shariah Bagam; ANUAR BASHA, Wan Syaratul Natrah; NOR AZMI, Nur Dinah Iffah; ABU HASAN, Shafinah. A Conceptual Paper on Evaluating the Impact of Influencer Marketing in Malaysia: Opportunities and Challenges. Semarak International Journal of Entrepreneurship, Economics and Business Development, [S. l.], v. 2, n. 1, p. 1–5, 2024. DOI: 10.37934/sijeebd.2.1.15. Disponível em: https://semarakilmu.com.my/journals/index.php/sijeebd/article/view/12881. Acesso em: 3 apr. 2025.