A Conceptual Paper on Evaluating the Impact of Influencer Marketing in Malaysia: Opportunities and Challenges

Tue, 31 Dec 2024 00:00:00 +0700

Influencer marketing has emerged as a powerful tool in Malaysia’s digital landscape, reshaping consumer behavior and brand engagement. This paper critically evaluates the impact of influencer marketing, examining its opportunities and challenges within the Malaysian context. Through a comprehensive analysis of case studies and consumer surveys, we uncover the effectiveness of influencer collaborations, their role in shaping purchase decisions, and the nuances of audience trust and authenticity. Influencer marketing has emerged as a powerful tool in Malaysia’s digital landscape, reshaping consumer behavior and brand engagement. This paper critically evaluates the impact of influencer marketing, examining its opportunities and challenges within the Malaysian context. Through a comprehensive analysis of case studies and consumer surveys, we uncover the effectiveness of influencer collaborations, their role in shaping purchase decisions, and the nuances of audience trust and authenticity. Marketers must take advantage of new trends and stay up-to-date on ethical issues and regulatory changes to successfully navigate Malaysia’s dynamic digital economy. For innovative marketers, this setting offers multiple attractive advantages. It is crucial for businesses to maintain a comprehensive understanding of local regulations to ensure compliance, minimize legal risks, and build consumer trust. This is particularly important as Malaysia, in line with global trends in consumer privacy, is increasingly strengthening its regulations on digital advertising and data protection. Furthermore, a brand’s reputation can be enhanced by adhering to ethical marketing practices, especially in the digital era, where consumer expectations for social responsibility and transparency are steadily growing. Increased consumer involvement and loyalty are possible outcomes for marketers who incorporate ethical considerations into their strategy; this gives them a competitive advantage in the congested digital marketplace. Additionally, marketers can seize current development opportunities by utilizing innovative technologies like AI-driven tailored marketing, e-commerce innovations, and social media commerce – particularly among Malaysia’s highly social, mobile-first customer base. These changes present the possibility of highly targeted, effective marketing efforts that connect with regional audiences and increase sales and brand recognition.

Economic Vitality in Transit-Oriented Development: Stakeholder-Driven Framework from Malaysia

Tue, 31 Dec 2024 00:00:00 +0700

Transit-Oriented Development (TOD) has emerged as a promising solution to address unprecedented global urbanisation challenges in the 21st century. As Malaysia experiences rapid urban growth with over 75% of its population residing in the cities, issues such as urban sprawl, traffic congestion, and economic inefficiencies have become increasingly prevalent. Despite TOD’s recognition as a sustainable urban planning approach, its implementation in Malaysia lacks a comprehensive economic assessment framework, particularly one that considers local contexts and stakeholders’ perspectives. This study develops a robust, context-specific framework for assessing and enhancing the economic vitality of TOD in Bandar Sunway, a rapidly developing township that exemplifies both the challenges and opportunities of implementing TOD in Malaysia. The research employs a qualitative methodology comprising two main phases: first, a systematic literature review using the PRISMA method identifies potential economic indicators and successful TOD elements globally; second, structured interviews with key stakeholders directly involved in TOD projects in Bandar Sunway, provide crucial insights into local implementation, challenges, and opportunities. The research identifies five fundamental dimensions of TOD economic assessment: land use optimisation, density management, transit facility efficiency, value capture, and broader economic attributes. These dimensions form the foundation of a comprehensive framework that enables more informed decision-making in TOD planning and implementation. Quantitative analysis revealed significant economic transformations, including a 42% increase in property values, a 27% reduction in transportation costs, a 35% improvement in commercial activity density, and an 18% increase in employment opportunities near transit corridors. Principal results demonstrate the critical importance of integrating local stakeholder perspectives in developing effective TOD assessment tools. This research contributes significantly to both theoretical understanding and practical implementation of TOD in Malaysia. The resulting framework serves as a valuable decision-support tool for policymakers, urban planners, and developers while aligning with Malaysia’s National Urban Policies and the United Nation’s Sustainable Development Goals (SDGs). The study concludes that successful TOD implementation requires an integrated assessment framework that balances global practices with local economic contexts and stakeholder needs. By placing stakeholder perspectives at the center of the framework development, this research provides a novel approach to ensuring TOD’s economic vitality and long-term sustainability.

Semarak International Journal of Entrepreneurship, Economics and Business Development

A Conceptual Paper on Evaluating the Impact of Influencer Marketing in Malaysia: Opportunities and Challenges

Economic Vitality in Transit-Oriented Development: Stakeholder-Driven Framework from Malaysia