Retail Café Facilities: Food Quality, Price and Ambience towards Customer Satisfaction Using Mixed Method Approach

Abstract

High-education students require ample facilities in their learning experience. Food and services provide an amount of support to the student's learning process. While it is important to offer the quality of food and services that support and retain students, much effort could provide an ambiance to a satisfying life during learning experiences. This study emphasizes the investigation of food service quality in the cafeteria of Politeknik Sultan Idris Shah. This cross-sectional study utilizes a quantitative method and aims at recognizing the level of variables. This preliminary study employed an online distributed questionnaire and collected 213 respondents as pilot respondents. This pilot test is administered to test the reliability coefficients and some other feasible challenges in collecting the data. This study is required to check the quality of the adapted instruments and foresee some possible variables determinant to young customer satisfaction.