The Intersection of Artificial Intelligence, Marketing, and Cancer Awareness: A New Synthesis for Future Leverage

Faerozh Madli; Yuzainy Janin Rohaizad; Mat Salleh   Salleh Wahab; Dean Nelson   Mojolou; Masran   Tamin; Adi   Jafar; Ag Kaifah Riyard   Kiflee; Christian Wiradendi   Wolor

doi:10.37934/araset.60.2.146156

Authors

Faerozh Madli Fakulti Perniagaan, Ekonomi dan Perakaunan, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia
Yuzainy Janin Rohaizad Fakulti Perniagaan, Ekonomi dan Perakaunan, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia
Mat Salleh Salleh Wahab Fakulti Perniagaan, Ekonomi dan Perakaunan, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia
Dean Nelson Mojolou Fakulti Perniagaan, Ekonomi dan Perakaunan, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia
Masran Tamin Fakulti Perniagaan, Ekonomi dan Perakaunan, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia
Adi Jafar Fakulti Sains Sosial dan Kemanusiaan, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia
Ag Kaifah Riyard Kiflee Fakulti Perniagaan, Ekonomi dan Perakaunan, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia
Christian Wiradendi Wolor Faculty of Economics, Universitas Negeri Jakarta, Indonesia

DOI:

https://doi.org/10.37934/araset.60.2.146156

Keywords:

Artificial Intelligence, marketing and artificial intelligence, cancer awareness

Abstract

The emergence of technology today has an impact on many aspects of our daily lives. This impact is not limited to individuals but can be said to be overall, involving many parties, including areas related to universal well-being. In the context of this study, the well-being of the people refers to cancer awareness. Another important element related to increasing awareness is the use of marketing elements. However, the focus of this study is not limited to these two elements alone but also includes one more element that is currently a hot topic, which is artificial intelligence. In other words, this study examines how these three elements interrelate to form awareness about cancer. The results show how dynamic and positive the impact of artificial intelligence is in influencing both marketing aspects and cancer awareness.