Evaluation and Selection of Mobile Phones using Integrated AHP-TOPSIS Model

Abstract

Mobile phones are electronic telecommunication devices that have become a necessary part of life. The advances in technology will directly influence the attitude of the users in the selection of mobile phones. There are multiple criteria that need to be considered in selecting a mobile phone. Therefore, the evaluation and selection of mobile phones is a Multi-Criteria Decision Making (MCDM) problem. This paper aims to propose a MCDM model to identify the decision criteria’ priority in the mobile phones’ selection using integrated AHP-TOPSIS model. Furthermore, the goal of the study is to find out the most desired mobile phone among Samsung, Apple, Oppo, Huawei, and Vivo. A case study is conducted to determine the priority of decision criteria and mobile phones among the undergraduate students with AHP-TOPSIS model. The results indicate that Apple is the most desired mobile phone, followed by Huawei, Samsung, Oppo, and Vivo. Besides, technical specification and user related features are the most significant decision factors in the mobile phones’ selection. The contribution of the study is to find out the most desired mobile phone and the most significant decision factor in the mobile phones’ selection among undergraduate students with AHP-TOPSIS model.