Revolutionary Transformation: Recent Systematic Review of Waqf Takaful Products in the Digital Marketing Era

Abstract

This systematic review explores the intersection of Digital Marketing and Waqf Takaful, a unique blend of Islamic philanthropy and cooperative insurance. We aim to identify trends, challenges, and opportunities in this evolving field. Despite the potential for digital marketing to enhance the visibility and accessibility of Waqf Takaful products, there is limited comprehensive research in this area. Our study addresses this gap through a systematic review of existing literature. This study utilized Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA)-guided systematic literature review techniques. Advanced searches were conducted in Web of Science (WOS) and Scopus, yielding 32 relevant articles meeting the inclusion criteria. Our analysis revealed that Digital Marketing in the context of Waqf Takaful is relatively new, with limited research available. However, it showcases the potential for digital strategies to boost product reach and engagement. Challenges include maintaining adherence to Islamic ethics, building trust, and optimizing digital tools. This systematic review highlights the growing significance of Digital Marketing in Islamic finance, particularly in Waqf Takaful. The limited yet promising literature indicates a need for further research and development in this area. Addressing the identified challenges and opportunities can create a successful synergy between Digital Marketing and ethical financial services within Waqf Takaful.