Evaluating User Experience of Mobile Game-Based Learning (Kenali Semai)

Abstract

Kenali Semai is a mobile game-based learning about the cultural heritage of the indigenous Semai in Malaysia. This research aimed to measure the significant User Experience (UX) elements of the Kenali Semai application and to propose design recommendations for improving the UX. A quantitative research approach was adopted by using the UEQ framework. The UEQ had six (6) UX scales: novelty, stimulation, dependability, efficiency, perspicuity, and attractiveness. This research is conducted by using the User Experience Questionnaire (UEQ) framework, tool, and analysis. The research methodology begins with designing the survey questionnaire, which can be broken down into two parts: the respondent demographic profile and the adoption of the standard questions provided by the User Experience Questionnaire (UEQ) framework. Then, the questionnaire was provided through Google Forms. The questionnaire is designed in English and is distributed to students at a public university in Malaysia by using e-mails. The sample collected is 200 sample. The data is then extracted and analysed using the User Experience Questionnaire (UEQ) Analysis Tool. The UX elements of the application were proposed for future improvement.