Pecha Kucha: The Use of Visual Technology for Storytelling to Improve Students Presentation Skills in Marketing Course

Abstract

Delivering effective presentations requires mastery of essential presentation skills and utilization of presentation tools. This study investigated the effects of using the visual technology for storytelling method known as Pecha Kucha as opposed to the traditional modes of using PowerPoint with heavy use of bullet points and text on marketing students’ competency in giving presentations. The study adopts an experimental research design. The data was collected from students’ self-evaluation and lecturers’ evaluations of the presentations. It also uses qualitative data from the students’ and lecturers’ reflections. Results from students’ self-evaluation revealed that modes of presentation did not contribute significantly on students’ overall performance. However, the study indicated that those who adopted the Pecha Kucha method did show significant improvements in their ability to use physical behaviour and gestures. On the contrary, results from the lecturers’ evaluation showed that the Pecha Kucha method did have significant effects in improving students’ overall performance as well as in each of the components evaluated. The findings led to the understanding that for lecturers, the Pecha Kucha is an enhanced mode of presentation. The study also highlighted the implications on teaching and learning and the potential of using alternative presentation formats.