Impact of Digital Technologies in Enhancing the Interactive Experiences: A Cross-Sectional Survey on Modern Museums in China

Abstract

This study investigates the impact of digital technologies, namely augmented reality (AR), virtual reality (VR), and interactive exhibits (IE), on enhancing the interactive experiences of visitors in modern Chinese museums. Utilizing a cross-sectional survey design, data was collected from 355 museum visitors across various regions in China. The analysis reveals that both AR and VR significantly enhance visitor engagement and satisfaction, offering immersive experiences that traditional interactive exhibits alone do not achieve. The findings suggest that the depth of immersion provided by AR and VR is crucial for enhancing visitor experiences. These insights are valuable for museum curators and designers, highlighting the need to integrate advanced digital technologies to meet contemporary visitor expectations. Future research should explore the long-term impact of these technologies and the potential for other emerging technologies to further transform museum experiences.