Expert Review on Augmented Reality Mobile Application for Promoting Asnaf Care

Authors

  • Azizah Che Omar School of Multimedia Technology and Communication, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia
  • Norhana Yusof School of Multimedia Technology and Communication, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia
  • Mohd Adib Abd Muin Islamic Business School, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia
  • Nurulnadwan Aziz Faculty of Business Management, UiTM Cawangan Terengganu, 23000 Dungun Terengganu, Malaysia
  • Mohd Fakhrul Azreen Mohd Nizam Software Developer, Lembaga Zakat Negeri Kedah, Menara Zakat, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah, Malaysia

DOI:

https://doi.org/10.37934/araset.33.3.1727

Keywords:

Mobile-Human Computer Interaction, Interaction Design, Augmented Reality, Expert Review Method

Abstract

People's daily lives are mostly dominated by mobile devices particularly in conducting business activities. Mobile devices are the first genuinely pervasive interaction device, that is now being used for a wide range of services and applications. This includes the promotion of donation activities through the Augmented Reality (AR) mobile application. This study found that one of the organizations that require the use of AR mobile applications to promote their donation activities is Asnaf Care. Currently, all donation activities have been carried out through the Asnaf Care website which still fails to influence and encourage the community to contribute and take part in the donation activities. Therefore, to promote the Asnaf Care fund and increase donations, this research was conducted to develop an AR mobile application. The AR mobile application was evaluated through an expert review method, and changes were made to the overall design, content, and function based on the feedback received. The goal of this study was to successfully promote the Asnaf Care services to users and increase the amount of money raised for impacted individuals.

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Author Biographies

Azizah Che Omar, School of Multimedia Technology and Communication, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia

co.azizah@uum.edu.my

Norhana Yusof, School of Multimedia Technology and Communication, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia

ynorhana@uum.edu.my

Mohd Adib Abd Muin, Islamic Business School, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia

mohdadib@uum.edu.my

Nurulnadwan Aziz, Faculty of Business Management, UiTM Cawangan Terengganu, 23000 Dungun Terengganu, Malaysia

nurulnadwan@uitm.edu.my

Mohd Fakhrul Azreen Mohd Nizam, Software Developer, Lembaga Zakat Negeri Kedah, Menara Zakat, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah, Malaysia

fakhrul.azreen@zakatkedah.com.my

Published

2023-11-13

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