Factors Affecting Packaging Innovation in SME Medium Enterprises (SMEs)

Abstract

This paper is intended to ascertain the factors influencing packaging innovation behaviour towards micro-entrepreneurs, including knowledge, attitude, awareness, financial, institutional network, and technology. The goal of this study is to assist individuals in establishing their businesses by examining all the elements that have an impact on their success. This will help to lower the risk of failure and enhance the likelihood that SMEs will succeed in beginning a business. Using a random selection method, a total of 40 food micro-entrepreneurs from the Parit Raja Johor area were chosen as the study sample. The questionnaire used in this study has four (4) Likert scales with items scored by experienced evaluators and a high-reliability value. The mean and percentage values were used to examine the data in this study. The data collected were analysed by using the SPSS program which provides relevant analysis such as reliability analysis, and frequency analysis. The data suggest that knowledge (3.46), attitude (3.39), awareness (3.41), financial (3.49), institutional network (3.48), and technology have a high average percentage and the total mean value for factors influencing packaging innovation in SMEs. The analysis results showed that the most significant factors affecting the packaging innovation of SMEs were financial and institutional networks. The study's findings are helpful for the country's entrepreneurs and policymakers.