Personalised Adaptive Aisle (PAA) for Viewability and Reachability of Products in VR Shopping Environments

Authors

  • Sanjay Raju Joseph
  • Mohd Fairuz Shiratuddin Murdoch University, Perth, Australia
  • Kok Wai Wong School of Information Technology, Murdoch University, Perth, Australia
  • Shri Rai School of Information Technology, Murdoch University, Perth, Australia

DOI:

https://doi.org/10.37934/araset.49.2.218230

Keywords:

personalised adaptive aisle, product personalisation, shopping, shelf placement, virtual reality

Abstract

To improve users’ tendency towards shopping in Virtual Reality (VR), en-hancing the User Experience (UX) of the VR shopping environments is of primary importance. Product viewability, reachability, and personalisation are some of the primary UX factors in a shopping environment. This paper proposes and discusses three factors for a Personalised Adaptive Aisle (PAA) in a VR shopping environment to improve the shopping experience. They are 1) Shelf placement for viewability and reachability, 2) User view-point in VR, and 3) Personalised Product placement.

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Author Biographies

Mohd Fairuz Shiratuddin, Murdoch University, Perth, Australia

f.shiratuddin@murdoch.edu.au

Kok Wai Wong, School of Information Technology, Murdoch University, Perth, Australia

k.wong@murdoch.edu.au

Shri Rai, School of Information Technology, Murdoch University, Perth, Australia

s.rai@murdoch.edu.au

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Published

2024-08-05

How to Cite

Joseph, S. R. ., Mohd Fairuz Shiratuddin, Wong, K. W. ., & Rai, S. . (2024). Personalised Adaptive Aisle (PAA) for Viewability and Reachability of Products in VR Shopping Environments. Journal of Advanced Research in Applied Sciences and Engineering Technology, 49(2), 218–230. https://doi.org/10.37934/araset.49.2.218230

Issue

Vol. 49 No. 2: July (2025)

Section

Articles
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