Intelligence Shopee Product Comparison (i-SPC) and Visualization of Product Information via Naïve Bayes Adaptation

Authors

  • Khyrina Airin Fariza Abu Samah Computing Sciences Studies, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA Melaka Branch, Melaka, Malaysia
  • Nurul Syuhada’ Abd Raub Computing Sciences Studies, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA Melaka Branch, Melaka, Malaysia
  • Lala Septem Riza Department of Computer Science Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
  • Hana Fakhira Almarzuki Computing Sciences Studies, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA Shah Alam, Selangor, Malaysia
  • Nurazian Mior Dahalan Computing Sciences Studies, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA Melaka Branch, Melaka, Malaysia
  • Ahmad Firdaus Ahmad Fadzil Computing Sciences Studies, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA Melaka Branch, Melaka, Malaysia

DOI:

https://doi.org/10.37934/araset.37.1.179190

Keywords:

E-Commerce, i-SPC, Shopee, Naïve Bayes, Data visualization

Abstract

Electronic Commerce (E-Commerce) is a type of commerce that takes place online. The most used platform based on frequently visited in Malaysia is Shopee. According to a questionnaire survey of 102 respondents, 95.1% agreed that manually comparing Shopee product information takes time. Manual analyzing a group of similar products is notoriously complicated, and finding informative reviews for product purchases is becoming increasingly challenging. This study aims to obtain Shopee information from the real-time Shopee website. Hence, Intelligence Shopee Product Comparison (i-SPC), aims to design a web-based application system that compares Shopee product information from different shops using the Naïve Bayes algorithm. The user can copy and paste the chosen Shopee product link to a maximum of ten links for comparison. The i-SPC displays the information based on seven focused factors and categorizes whether the pasted link is “recommended” or “not recommended”. The visualization result uses a bar chart to show four types of information: shop rating, product price, followers, and chat response. Testing phases have proven that the classifier accomplished all the research’s objectives and successfully classified Shopee product information with 87.50% accuracy, which is considered “good”. All test cases for the functionality test proved that the i-SPC successfully solved the problem. Therefore, it can conclude that i-SPC overcame the problem and improved the product comparison process.

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Author Biographies

Khyrina Airin Fariza Abu Samah, Computing Sciences Studies, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA Melaka Branch, Melaka, Malaysia

khyrina783@uitm.edu.my

Nurul Syuhada’ Abd Raub, Computing Sciences Studies, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA Melaka Branch, Melaka, Malaysia

syuhadaraub39@gmail.com

Lala Septem Riza, Department of Computer Science Education, Universitas Pendidikan Indonesia, Bandung, Indonesia

lala.s.riza@upi.edu

Hana Fakhira Almarzuki , Computing Sciences Studies, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA Shah Alam, Selangor, Malaysia

hanafakhira@uitm.edu.my

Nurazian Mior Dahalan, Computing Sciences Studies, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA Melaka Branch, Melaka, Malaysia

nurazian@uitm.edu.my

Ahmad Firdaus Ahmad Fadzil, Computing Sciences Studies, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA Melaka Branch, Melaka, Malaysia

firdausfadzil@uitm.edu.my

Published

2024-01-09

Issue

Section

Articles